The Quality of Kouchta
What we sell, plainly stated.
No fine print.
Kouchta sells one thing only: lab-grown gemstones, set in genuine precious metal. Not glass. Not illusion. Here is exactly what you're buying — and why the comparison clearly favors us.
A gemstone, not glass
Our stones are lab-grown moissanite: a crystalline gemstone nearly as hard as diamond, with a refractive index higher than diamond's (2.42) and a fire 2.4 times more intense. Cut like a diamond, it lives like one: it never dulls, never scratches in daily wear, never clouds over.
Solid silver, genuine gold
Every piece is set on solid 925 silver — the very metal jewelers use — finished with 18K gold plating of at least 2 microns on our vermeil collections. Not brass: precious metal, inside and out.
The honest comparison
The big crystal brands — Swarovski chief among them — craft glass. Glass cut with real virtuosity, but glass: modest hardness, surface shine, set on plated brass. It's a handsome showcase piece. It isn't a gemstone. Others sell cubic zirconia on brass — at precious-stone prices.
Kouchta
- Lab-grown moissanite — a gemstone, hardness 9.25/10
- Fire 2.4× more intense than diamond — forever
- Solid 925 silver, 18K gold plating (2 µm and up)
- The same, ten years later
- A fair price — no showroom, no middlemen
Luxury crystal
- Glass, even signed — hardness ≈ 5.5/10
- Surface shine, surface treatment
- Rhodium-plated brass
- Scratches, fades — within the first year
- High price… for glass
Cheap plating
- Cubic zirconia or glass
- Dulls within months
- Brass and alloys
- Blackens, oxidizes
- High price… for brass
Why our prices stay fair
No physical stores, no middlemen, no showroom margins. You pay for the stone and the metal — never the rent. The result: jewelry-grade quality, at a price a little gentler than a classic boutique.
Our promise
- Our stones are always disclosed as lab-grown — on the site, on product pages, on every document.
- Every piece arrives in its Kouchta gift box, ready to give.
- What you see in the photo is what you receive: genuine metal and a genuine gemstone.
Ready to see the difference?
Discover the collectionKOUCHTA